‘Set-jetting’ helps drive tourism worldwide

‘Set-jetting’ helps drive tourism worldwide

Set-jetting, the trend of visiting filming locations from popular movies and television shows, is on the rise.

As more people seek immersive experiences, setjetting offers a chance to step into the world of your favorite film or TV series and see iconic set locations in person.

One of the biggest drivers of this trend is the popularity of streaming services like Netflix and Amazon Prime, which have made it easier than ever to binge-watch entire series and discover new shows from around the world. The increased exposure to various filming locations has sparked interest among viewers to visit those places in real life.

Another factor contributing to the growth of set-jetting is the rise of social media, which allows travelers to share their experiences and inspire others to follow in their footsteps. Instagram has become a powerful tool, with hashtags like #GameOfThronesTour and #HarryPotterTour going viral with fans.

The most popular destinations for setjetting are those with the most recognizable and iconic filming locations.

From left, Chi McBride as Lou Grover, Scott Caan as Danny “Danno” Williams, and Alex O’Loughlin as Steve McGarrett film a scene of “Hawaii Five-0” near the iconic Waiola Store in Mo’ili’ili. (Courtesy CBS)

Northern Ireland, which served as the backdrop for much of the HBO series “Game of Thrones,” saw a surge in tourism in recent years. The Harry Potter franchise has also brought a significant boost to tourism in locations such as Scotland, England and Universal Studios in Florida, home to the Wizarding World of Harry Potter ride.

Another popular destination for set-jetting is New Zealand, which served as primary filming location for the Lord of the Rings and Hobbit trilogies. Tour companies offer guided tours of the various filming locations, and fans can even take part in activities such as archery and swordplay.

Other destinations that have seen an increase in set-jetting tourism include Croatia, which was the primary filming location for the HBO series “Game of Thrones,” and Iceland, which was used as a filming location for the popular fantasy series “Vikings.”

It’s not just TV shows and movies that are driving the trend. Video games have also become an important factor, with fans visiting locations used in games such as Assassin’s Creed and The Witcher.

Set-jetting is also becoming popular among corporate and event planners, as it offers a unique and exciting way to engage attendees. Many companies are now incorporating it into events, such as hosting a conference or team-building event at a filming location from a popular TV show or movie.

As set-jetting continues to grow, it’s likely even more destinations and experiences will become available to fans. From guided tours to immersive experiences, the activity offers a unique and exciting way to explore the world and experience entertainment in a new way. It also often takes travelers to places they might not have otherwise considered visiting.

Overall, set-jetting is a growing trend that offers a unique and immersive way for people to explore the world and experience their favorite stories in a whole new way. With the rise of streaming services, social media, and the increasing popularity of video games, it’s likely setjetting will continue to grow in popularity in 2023.